Value Add Singapore

What’s in the Cart: How to Navigate the Ins and Outs of Mobile Coffee Catering

There’s not much to do in Singapore – why not sit back and relax with a cup instead? Café culture is the antithesis of the hectic working life in Singapore, as sipping coffee and enjoying brunch feels a lot better than shopping or spending most of your hours in your desk job.

But since hectic work schedules can get more hectic, having a mobile coffee cart has its advantages over the more conventional fixed location, the biggest of which is that you get bring the coffee to the customers, which saves time for them and makes them more likely to frequent your mobile coffee business.

Before you get started on navigating the world (or the sidewalks) with your coffee catering, here’s everything you need to know:


Let’s start with the equipment that you need to start your coffee catering business. After all, what’s a mobile coffee cart without the coffee maker? There are different kinds of coffee making equipment that from Singapore uses, and here are some to get you started:

Percolator – This is the most commonly used coffee maker in the 19th century, and it’s still widely used today. Percolators are made from steel and copper, and can prepare 4 to 12 cups of coffee when full.

Moka pot – Moka pots merge both the best parts of espresso and percolator coffee. They consist of three bedded chambers for water, grounded coffee, and for finished brewed coffee.

French press – This is the best to have if you want that jolt of extra-strong caffeine using a piston that you can carry anywhere you want.

Espresso coffee maker – Espresso machines are the fastest have come in three types: automatic, semi-automatic, and fully automatic. They essentially force boiling water through the ground coffee and directly into the demitasse cup.

When it comes to the choice of going manual or going automatic, the main difference between the two is the control that you have over the brewing process. With automatic brewing, there’s nothing you can do once that button is pushed – the coffee comes out that way. Manual machines are the go-to choice if you want to have greater control over the brewing process.

Bean Varieties

The most important element of your mobile coffee cart is of course, the coffee bean.

The most common coffee bean varieties making up most of the commercial market are Arabica (coffea Arabica) and Robusta (coffea canephora). The first one has a higher grade when it comes to taste, and is commonly used in specialty shops. Meanwhile, Robusta’s high caffeine content and cheap production costs make it easy to sell for use in instant coffee.

A third species of coffee produced for commercial consumption worldwide is called Liberian coffee (Coffea arnoldiana De Wild). This variety is grown and produced in Liberia, Malaysia, and the Ivory Coast.

If you want to offer alternatives, there are at least thirty coffee bean varieties produced all over the world. Here are a few more to get you started:

• Wild coffee – This species of coffee, also known as coffea racemose Lour, is native to Ethiopia.

• Baron Goto Red – Grown at several sites in Hawaii, this red-or-yellow-cherry cultivar is similar to Catuai Red in terms of high caffeine yield.

• Caturra – This recently developed Arabica variety matures more quickly, has greater caffeine yield, and is generally more disease-resistant than its “old Arabica” counterparts.

• Columbiana – A vigorous, heavy producing cultivar originating from Columbia that’s considered average in terms of cup quality.

Consider taking the cost into account when deciding to use these varieties. Since they’re not as popular as the biggest three varieties, using these lesser-known varieties for your signature mocha, latte, or cappuccino can get expensive if you’re not careful.


There’s no better time than now when it comes to thinking strategy for your mobile coffee cart. Competition with local coffee shops in Singapore is fierce because of the strong Kopitiam culture, which means that you need to think of more ways in order for your product to reach a wider customer base.

Social media is another great way to advertise your small business. You can make a company account and announce the route your coffee cart will take throughout the day or opt to post your route on your website.

Start spreading the news of your new coffee catering business by recommending to your friends and family and sharing the link to your site on Facebook, Twitter, or Instagram.

Because you’re a small mobile coffee cart company, you won’t have a storefront that people can easily look for and find. Your Web page or social media account will take this role as the digital storefront, which is something that you can use to your advantage.

If you’re looking for a more traditional way of advertising your coffee cart, you can opt for printing brochures or have it listed in avenues such as alternative newspapers and neighborhood bulletin boards.


Break out the drawing pad, design the logo, and come up with the slogan! If you’re not exactly the creative type, a little investment in a logo designed by a professional can go a long way to entice customers to try out your brand.

In order for your brand to be interesting and memorable, you need your logo has to be eye-catching. You might even want to come up with a mascot if that’s what’s needed to turn heads towards your coffee push cart.


Be on the lookout for public and corporate events that may need mobile food catering services and other kinds of concession stands such as yours in order to draw people in. Don’t be afraid to approach or work with small businesses – contacting them allows you to widen your customer base.

Leave a Reply

Your email address will not be published. Required fields are marked *